Imagine having control over the messaging of a billboard on the wall of a famous city for a whole week … That’s sort of what the government of Sweden has been doing for the last few years, although not exactly on a city wall. You see, the Swedish government handed over control of its Twitter account to a different citizen every week since 2011. Yep! A total of three hundred and sixty-five regular citizens from Sweden took turns tweeting from the account that now has 146,000 followers. The experiment proved to be insightful, as people interested in arts, political policies, and a whole host of other topics took over and shared their thoughts with the world. At the end of September, Sweden will officially end the experiment.
If you could take over social media posts for your city or school, what would you post?