Team Pancakes Or Team Burgers?

June 29, 2018

Can you decide between pancakes and burgers? We sure can’t! Some might even argue that pancakes and burgers (both foods that weren’t even invented in the United States) are as American as apple pie! So why did a popular chain of restaurants, the International House of Pancakes (IHOP), known for its all-day pancake menu, change its name to the International House of Burgers (IHOB)? No, it wasn’t an April Fool’s joke; it was a business decision. It turns out that most of IHOP’s customers come in for breakfast. Well, the company wants to change that and attract more customers for lunch and throughout the day. Only time will tell if IHOP customers will indeed start thinking of the restaurant as more than just a place for breakfast.

What advice would you give IHOP to attract more customers throughout the day?