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MTV’s 40th Birthday

July 30, 2021

via MTV
What’s MTV?

You may be too young to remember when MTV (Music Television) premiered as a brand new television network, but your parents probably recall it. That’s because MTV is celebrating its fortieth anniversary on August 1st, 2021. Yep, it was forty years ago when MTV became the first network to show music videos twenty-four hours a day, seven days a week. And whether the creators of the network knew it or not, MTV brought the world of music to life in a whole different way. It may have been the network’s original goal to play music videos morning, noon, and night, but it soon became a network filled with a wide variety of programming. We’re talking about reality TV shows where strangers live together in the same house, animated series, news, and many other types of unique programming. But perhaps what made MTV stand out from other networks is how they introduced different music genres to the world and used music to push cultural boundaries. MTV became a phenomenon of its own and like its tagline “I want my MTV” suggested, everyone, it seemed, wanted their MTV.