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Junk Food Ads Banned In The UK

July 23, 2021

Background

We all know by now that junk food is really, really bad for you. So why is it that we—that’s both kids and adults—continue to buy and consume these rotten foods? Let’s face it, junk food may be bad for you, but it’s tasty and quite frankly, addictive. As a result, countries around the world are fighting obesity (or when someone is overweight and has serious health problems) in adults.

How Are Countries Fighting Obesity?

via Pixabay

One way is to keep companies from advertising junk food to consumers. The idea is that if you don’t know about certain foods, or aren’t reminded of these foods, you won’t have the inclination to buy and consume them. It’s not the only way to tackle the obesity problem that many countries face, but it’s one of the ways that the United Kingdom has proposed to fight this growing problem that stems from childhood. Beginning in 2023, junk food TV commercials will not be allowed to air between the hours of 5:30 a.m. and 9:00 p.m. Are companies waving the “no fair!” flag? Absolutely, but this restricted time frame was already a compromise from those who proposed a total ban of junk food TV advertisements. Fair or not, other places have imposed similar restrictions on advertising junk food, fast food, and other foods linked to obesity. Norway, Sweden, and Quebec, Canada, have all banned junk food advertising during children’s television programming, and Norway has added a sugar tax on top of that! And if you think banning junk food advertising is a leap in fighting obesity, Mexico’s state of Oaxaca made it completely illegal to sell junk food and sugary drinks to minors last year.

Do you think a ban on junk food and junk food advertising will change people’s eating habits?