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Bloody Shoes Caused A Stir!

April 30, 2021
via Pixabay

Even if you don’t own a pair of Nike sneakers, you probably know the brand. That’s because the Nike logo, or the swoosh, is one of the most recognizable logos in the world. Tempted to draw the Nike swoosh on every piece of clothing you own and then resell it? We wouldn’t recommend it. Why? Company logos, like Nike’s swoosh, McDonald’s golden arches, and Apple’s apple, are all trademarked. This means that the logo is protected from being used illegally. If you use a trademarked logo without the company’s permission, you can get into a lot of trouble. But what if you take an existing product and make adjustments to it? Recently, rapper Lil Nas X (who became a megastar after releasing the song “Old Town Road” in 2019) collaborated with a company called MSCHF to ‘redesign’ a pair of Nike sneakers without Nike’s permission. MSCHF added a pentagram pendant and a drop of human blood into the soles of the shoes. Yes, you read those words correctly … human blood! A whopping 666 pairs of these “Satan Shoes” were made and sold at $1,018 a pair. They were so popular that every single pair was sold shortly after they went on sale. As with most controversial topics, Nike received a number of complaints and had to make a public statement saying that they had nothing to do with the stunt and sued MSCHF for misrepresenting their brand. Since then a federal judge has sided with Nike and as a part of the settlement, MSCHF has issued a voluntary recall and offered everyone who purchased a pair of the shoes a refund. What will happen next? There’s no word yet, but repeat after us, “Nike had nothing to do with the Satan Shoes!”