There’s a battle brewing between some unlikely foes, or shall we say fowl! Last summer, there was a mad rush to get chicken sandwiches. Yes, you heard us right—we said chicken sandwiches. They weren’t just any chicken sandwiches, but ones from two specific fast food restaurants: Popeye’s and Chick-fil-A. Lines formed outside Popeye’s to get a taste of their new and incredibly well-received fried chicken sandwich. Naturally, Chick-fil-A wasn’t going to let Popeye’s take all the chicken sandwich glory, so they simply tweeted, “Bun + Chicken + Pickles = all the [heart emoji] for the original,” reminding people that Chick-fil-A is the creator of the original chicken sandwich. Believe it or not, that simple tweet began #chickenwars, or what we’d like to call a chicken-sandwich-off. Food experts, self-proclaimed chicken sandwich experts, and people who just wanted to try the sandwiches, went out to buy both sandwiches and compared the two. Naturally, die-hard Chick-fil-A fans voted for Chick-fil-A and Popeye’s fans voted for Popeye’s. How did everyone else vote? Some said that Popeye’s chicken was better because it was crunchier and juicier. Some said that Chick-fil-A’s sauce was what made the sandwich.
The battle has since died down, but it seems like another fast food chain wants a piece of the chicken sandwich action. McDonald’s, known for hamburgers, is testing out new “gourmet” chicken sandwiches in Houston, Texas, and Knoxville, Tennessee. Why? The fast food restaurant industry is highly competitive, and in order to lure new customers and keep existing ones, they must always come up with new and exciting menu items.
Will there be another battle of the chicken sandwich? Possibly. McDonald’s might be testing out their gourmet chicken sandwiches in only two cities right now, but it’s very likely that these sandwiches will be offered in all of their franchises very soon.
Have you tried the Popeye’s and Chick-fil-A chicken sandwiches? Which did you like better? Why?