Signs appear everywhere, but some are more memorable than others. Take the large highway sign “Click It or Ticket!,” a campaign that the National Highway Traffic Safety Administration (NHTCA) began back in the 1990s to remind drivers and passengers how important it is to buckle their seatbelts no matter how fast or how far they’re going. It’s a sign that’s used a lot—so much so that the state of Georgia noticed that it wasn’t as effective as it once was. So now what?
The Georgia Department of Transportation (GDOT) turned to its residents, who were given an opportunity to suggest highway safety signs through a fun contest. Some of the rules? No exclamation marks, emojis, or profanity, and the sign had to be less than sixty-three characters. It seemed liked the residents of Georgia were up for the task! Check out the winning signs from some of the categories:
If you missed your exit, it’s okay, we made more ahead.
Distracted Driving (tie):
You look great but the selfie can wait.
Looking at the road is a great way to stay on it.
Seat Belt (tie):
This is a sign you should buckle up.
If you don’t wear a seatbelt, please be an organ donor.
Work Zone Safety:
Look left, look right, keep workers in sight.
If you were given the opportunity to come up with a highway safety sign, what would it say? Share your sign by emailing email@example.com.