The last few years were somewhat of a fairytale for the San Francisco Deltas, a soccer team that was formed just two seasons ago. The team was new, young, and playing for a city that never had a soccer team before. A tech tycoon was leading (and funding) the efforts to bring one of the most popular sports in the world to a sports-loving area like San Francisco Bay Area. (We’re talking about an area with two football teams, two baseball teams, and a basketball team that just won the World Championships!)
On November 12th, the Deltas played the New York Cosmos, beating them 2-0 to take home the title of North American Soccer League Champion. Unfortunately though, the spectacular win wasn’t enough to keep the team going. Twelve days after the championship game, Deltas founder and CEO, Brian Andrés Helmick, announced that the Deltas would be closing down. What happened? It wasn’t about the talented team or the dedicated staff and supporters. Starting a team and building support is difficult and can be even more so when the sport’s fan base hasn’t historically been strong in the United States. The Deltas struggled to fill their stadium with fans, build virtual fan experiences, and get the word out about the team. Despite their best efforts, there were complaints about ticket prices, where the stadium was located, parking, and some things that were out of the team’s control, like the weather. We’re sad to see the Deltas go, but here’s to a great season and a spectacular championship win!
We’re reliving the Deltas’ championship win with some awesome pictures that Xyza Junior Reporter Zach G. captured while attending the game. Thanks for sharing, Zach!
What are some of the things that you would consider when trying to build a successful sports team?