Big Reputation, Big Sales

January 11, 2018

Historically, musicians have sold albums. Whether LP records, cassette tapes, or CDs, the number of units sold indicated if the albums were a top hit. But then music started being streamed, causing album sales to decline. If you’ve listened to music recently, there’s a pretty good chance that you were streaming that music from a streaming service like Spotify or Pandora, right?

Well, Taylor Swift wants to sell albums again. In November, she released her album Reputation on CD or by download from iTunes—but not with streaming services. In fact, she went old school and partnered with Target stores to sell a printed magazine with her CD. To encourage people to buy her albums, Ms. Swift gave those who purchased her album a better chance of getting tickets to her concerts.

via @Amazon

Maybe CDs are making a comeback—maybe not—but Ms. Swift’s latest album was declared a hit, selling over a million copies in just the first four days of its release. What else? Her album was the only one that sold more than a million physical copies in 2017. We think Ms. Swift knows a thing or two about selling albums, don’t you?